# 12. Basic Contents Economy

 The Bluechip NFT and IP Token are connected through contents as shown in the diagram below.

<figure><img src="https://2505402466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBboaR7MTMyMwqkq0HhNs%2Fuploads%2FB5z7XTuGYTmmti6EnShB%2Fimage.png?alt=media&#x26;token=615ff513-8ca4-4ba7-b088-16decb14846e" alt=""><figcaption></figcaption></figure>

1. NFTs are connected to content using web3 technology.
2. IP Tokens are acquired through content by holding NFTs in a wallet.
3. Decentralized IP is used to produce content such as games, webtoons, web

   novels, animations, and more.
4. Holders can acquire items and in-game currency within the content by using MUC or other IP Tokens associated with MUC.

&#x20;By applying various BlueChip NFTs in addition to the TMHC and Alice NFTs prepared by MUC, the MUC project's content can also serve as a small platform for NFT projects. Through this structure, BlueChip NFTs can secure the contents used without the need for separate content or platform development.

&#x20;Content such as games, and webtoons expand the range of usage of MUC and Blue Chipsets by providing a space for the consumption of MUC.

&#x20;Indeed, connecting NFT projects with IP Tokens through a simple yet optimized process can greatly enhance the user experience for holders.